Archive for the ‘Uncategorized’ Category

Say what you want about Kobe Bryant, no one can doubt his amazing skills on the court. You’d be a fool to doubt this 5 time NBA champion.  I mean this guy is the all-time leading scorer in Lakers’ franchise history, an Olympic Gold Medalist, regular season MVP, All-Star MVP and Finals MVP at least once in each MVP category. He’s second only to Wilt Chamberlain in scoring the most points in a single game, 81.

What makes the story even more sweet is that he is as dominate off the court as he is on it. Take for instance his most recent business venture with Mercededs-Benz. In February 2011, Kobe Bryant signed a 3 year deal (for an undisclosed amount)  with the automobile juggernaut to promote its latest Smart micro cars throughout the Republic of China.

O but it get’s better. Although the Lakers were eliminated surprisingly and relatively early by the Dallas Mavericks, he still ended the season as the highest paid NBA player. $24.8 million dollars is what he earned – that’s $4 million dollars more than the next highest paid athlete in professional basketball. And here’s another interesting statistic about this Philadelphia native; he is the highest paid regular season MVP in the last decade.

O and did I tell you he signed a deal with Turkish Airlines? At this point I’m not even going to mention his insane contract with Nike and Nubeo. And just in case you thought he was all money and no heart, he’s got a charitable foundation in China too. It’s called the Kobe Bryant China Fund. In your face!

The Black Mamba don’t like that.

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Ror louder than a Tiger.

Posted: June 28, 2011 in Uncategorized

So if you’ve been following golf lately you know that Rory McIlroy is the man. At 22 years old, McIlroy has become the second oldest player to win a major open since WWII.

Whether you’re looking for someone to revitalize the golfing world or you just love the game, McIlroy has made it painstakingly clear that he’s the next big thing to tee off.

And as if things couldn’t get any sweeter for the Holywood native, it just did. As the global sponsor for Jumeirah, a luxurious hotel and resort chain, and a slew of other endorsement contracts signed, Rory is slowly creeping up on the heels of Tiger Woods. But such a task isn’t an easy one.

According to Forbes magazine, Tiger Woods is the highest paid athlete in the world. Despite AT&T, Accenture, PepsiCo, and Gillette releasing him from their contracts he still managed to make $50M dollars in the past 12 months from endorsements alone. His loyal two? EA Sports and Nike. When Woods turned pro in 1998, Nike signed him to a five-year deal worth $40M. Since then, his most recent contract is worth $112M over eight years. EA Sports too has turned their alliance with Tiger into gold. As a result of the deal with Tiger, EA Sports has received a 17% boost in units sold almost annually since 2007. Forbes estimates that 75% of all Woods’ earnings come from EA and Nike alone.

But here comes Rory. He’s trailing – but not for long. Since 2007 Rory has gained a new sports endorsement bi-annually. The list includes:

EA Sports, FootJoy, Oakley and of course Titleist. And much more.

G Series

Posted: June 12, 2011 in Uncategorized

If you’re the active type, you’ve heard dozens of fitness experts tell you about how important it is to warm up and cool down when engaging in serious physical activity. Nowadays the same thing applies to work-out consumables.

Gatorade, the sports drink company that started at the University of Florida in 1965, launched a G SERIES line of sports drinks that do more than hydrate you; it helps you to better recover after intense workouts too. This sounds like a bodybuilder telling you that you need tons of Creatine and protein after an intense strength training workout.

To make this more interesting Gatorade signed Kevin Durant back in 2007 while developing the G SERIES line.

Now his G SERIES advertisements have become the most frequently viewed among all G SERIES commercials. Or maybe it’s because the basketball season is about to end.

http://www.gatorade.com/default.aspx#athlete?s=kevin-durant

Either way there’s a Gatorade that you drink before, during and after you’re drenched in sweat. Thirsty?

 

This just in…the city of Los Angeles may soon get a football team.

It’s difficult to believe that the second largest city in America hasn’t had a football franchise in nearly 15 years. Believe it or not, it’s true and rather shameful if you ask me.

Apparently, AEG, a Southern California-based sporting agency, has had talks with a several NFL teams interested in either moving or selling. Irrespective of what team comes to the city of Angels, one thing is for sure: FARMERS INSURANCE has already put their bid in to be the featured sponsor of  LA’s new football stadium.

FARMERS INSURANCE, like STAPLES, CITIZENS BANK, PNC, SPRINT, LINCOLN FINANCIAL and countless companies – whose names have been popping up everywhere on sports arenas in the past decade – hope to gain more traction in their perspective markets through name recognition and advertising.

Apparently, it’s not enough any more to spend millions of dollars on a 30-second ads during the Super Bowl, now companies pay twice that for arena sponsorship. It seems as if the game of sports marketing has become a game of and in itself.

Today I got inspired.

When I left the office at 5pm  something came over me. I’m not sure what exactly but what I do know is that it produced within me a desire to run. And boy did I run. I can hear them now “run forest, run!” Actually that’s now what I heard, but something about Tom Hanks running across America can be uplifting.

Anyways, today I felt inspired. My inspiration was two-fold: On one hand I felt like running today for a very long distance because the weather was so nice compared to earlier in the week and partly because I hadn’t done it in a long time.

Normally I run up and down Kelly and MLK Drive but rarely do I run the 8 mile loop. Why did I decide to run it today? I don’t know for sure but I sort of wanted to push myself and see how long it would take me to finish and how I would feel afterward.

I got to the crib at about quarter pass 6 ready to run. The first thing I did was get something to eat. In order to enhance my endurance I knew that I was going to need some serious carbs. But not the kind that that’s processed and enters your blood stream like five minutes after you eat it and raises your blood sugar through the roof. Rather the whole kind of carbohydrate that requires more energy to burn and is loaded with fiber, Vitamins B6  and B12. My solution: shredded carrots and oatmeal. The food gave me the right amount of energy I needed without overwhelming me.

Time to get dressed…”where’s your kicks?” I asked myself aloud. It’s at this point that I started to think about my arsenal of fitness gear and how they got started. First up, my Under Armour compression shorts. I bought these compression shorts about two years ago. Sometimes I don’t think they’re do anything for me while I’m running or working out other than making me look cool. Damn things cost me $40.  Some days I feel like there a waste of money, other days I feel like I can’t live without them. Under Armour’s story is an interesting one. Two football players from the University of Maryland back in 1996 realized that their compression shorts beneath their leg pads remained dry after games, while their cotton shirt was drenchedwith sweat. They started making compression shirts in their basement and the rest is history. Who would’ve thought.

After I put those on I put on a pair of Adidas running shorts. These are my absolute favorite. I can’t live without them. They’re thin, black and cheap. They were on the clearance rack at City Sports for only 20 bucks. Steal!

Then I thought about how much I really like Adidas sneakers too. I have 3 pair. I would have had more, but once the shoes become really worn I donate them. It sounds bad but someone somewhere appreciates those shoes. But I digress. My ADIDAS. Some people say that the name is an acronym for All Day I Dream About Sex (or Sports). But the name Adidas is really not an acronym at all. Actually it’s the first 3 letters of a man’s first name and the first 3 letters of his last name combined.

Everyone knows the story. But in case you don’t I’ll break it down briefly for you. Back in the 1920s a German sports scientist named Adolf “Adi” Dassler wanted to make a comfortable athletic shoe for football (soccer) players. He used his nick name “Adi” at first but his brother (who created the brand Puma) thought it was cheesy and told him to try something else. Adi decided to used the first 3 letters of his last name in conjunction with “Adi” and the brand Adidas was born.

Who would have thought that a German sport scientist would be helping guy in Philly in 2011.

 

 

Anyways, I put on my socks which I think were either Adidas or Wilson and then put on my Adidas running sneakers and  proceeded to run. But that’s not before doing a few lunges of course.

I tied my crib keys to my shoes and vanished. Somewhere around the sixth mile, my needs were really killing me. I fought through it and got home about 8:15. I think the entire run took 2 hours. I made it.

Oh yeah, before I forget. My shirt was a breathable long-sleeve by Nike but I don’t really care too much about them so you’ll have to wait until next time before I break down their history and impact on my life.

Before the week is out, try your best to run the 8 mile loop. You can do it.

Down and out…literally

Posted: May 31, 2011 in Uncategorized

It’s over folks. Actually it’s been over for a couple of days now but I’m sure the folks in Chicago still wished they had a game eight or something. Anything that would provide them with an opportunity to go to the NBA finals. Sadly, it didn’t happen like that. It happened like this.

In honor of Relentless Rose, I’m going to ask Santa for a pair of these.

These jawns are stoopid!