Ror louder than a Tiger.

Posted: June 28, 2011 in Uncategorized

So if you’ve been following golf lately you know that Rory McIlroy is the man. At 22 years old, McIlroy has become the second oldest player to win a major open since WWII.

Whether you’re looking for someone to revitalize the golfing world or you just love the game, McIlroy has made it painstakingly clear that he’s the next big thing to tee off.

And as if things couldn’t get any sweeter for the Holywood native, it just did. As the global sponsor for Jumeirah, a luxurious hotel and resort chain, and a slew of other endorsement contracts signed, Rory is slowly creeping up on the heels of Tiger Woods. But such a task isn’t an easy one.

According to Forbes magazine, Tiger Woods is the highest paid athlete in the world. Despite AT&T, Accenture, PepsiCo, and Gillette releasing him from their contracts he still managed to make $50M dollars in the past 12 months from endorsements alone. His loyal two? EA Sports and Nike. When Woods turned pro in 1998, Nike signed him to a five-year deal worth $40M. Since then, his most recent contract is worth $112M over eight years. EA Sports too has turned their alliance with Tiger into gold. As a result of the deal with Tiger, EA Sports has received a 17% boost in units sold almost annually since 2007. Forbes estimates that 75% of all Woods’ earnings come from EA and Nike alone.

But here comes Rory. He’s trailing – but not for long. Since 2007 Rory has gained a new sports endorsement bi-annually. The list includes:

EA Sports, FootJoy, Oakley and of course Titleist. And much more.


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